Brandon's Resume

• Finds the everyday truth in project briefs to develop relatable, resonant creative across digital, social, print, TV and OOH.
• Joined at the hip with art directors to stay true to client’s established brand guidelines.
• Presents (and sometimes performs) creative to leadership, stakeholders, and clients.
• Receptive to feedback from leadership; delivers it clearly and concisely to direct reports.
• His own strictest critic when self-editing.
• Nimbly adjusts creative to fit changing needs and desires of leadership, clients and stakeholders.
• Closely works with project managers, account teams, and other interdisciplinary collaborators.
• Ideates winning concepts for pitches with new and existing clients.

• Managed creative and marketing agencies to ensure growth and brand consistency across the show’s social media channels.
• Briefed producers on workflow and implemented their feedback.
• Directly reported to Scott Rudin, in case you're curious how well I work under pressure.

• Developed social media content and digital strategy for globally recognized brands, including TABASCO, Beautyrest, Wyndham Rewards, Honey Bunches of Oats and Golden Crisp.
• Created monthly social media content calendars for brands and timely content based on trending social chatter.
• Cultivated client relationships on behalf of the agency.
• Worked alongside in-house art director to create eye-catching visuals and photography for social media platforms.
• Developed brand voice and content strategy for brand social media channels.
• Advised on and executed paid social media campaigns.
• Contracted influencers to create content for social media campaigns.
• Compiled monthly and annual analytics and social media recaps.
• Engaged consumers via client social media channels as part of daily community management.

• Used his personal and professional expertise in Hasbro’s Star Wars, Marvel, and Transformers toy lines to secure media coverage for those brands.
• Executed publicity strategy to secure media placement and social media conversation for Hasbro's boys toy brands, garnering over 3 billion earned impressions in 2015.
• Secured coverage for Hasbro's brands and products in national household name news outlets.
• Planned and executed media events for new product lines at major cultural events such as San Diego Comic-Con, New York Comic Con, New York Toy Fair and Star Wars Celebration.
• Worked with in-house design team to create memorable marketing materials for press mailers, event activations and social media content.

Since you probably came here to learn about my copywriting background, you don't need to keep reading. But if want to keep going, hey, don't let me stop you.

• Alongside the larger Tribeca Film distribution team, developed release campaigns for some of the hottest titles released in theaters and on VOD, including Gia Coppola's PALO ALTO, Alex Ross Perry's LISTEN UP PHILIP, hip-hop documentary NAS: TIME IS ILLMATIC, and the Academy Award-nominated film THE BROKEN CIRCLE BREAKDOWN.
• Led campaigns while managing internal staff and external agency partners.
• Worked alongside marketing, acquisitions, and exhibition teams to craft film release budgets and strategies while vetting potential film releases.
• Primary liaison between filmmakers and talent from Tribeca Film releases to coordinate press junkets and media days.
• Planned and oversaw events such as press junkets, media screenings, and film premieres.

• Led and trained the seasonal press team leading up to the 2013 edition of the festival while executing PR strategy focusing on the Competition and Midnight programming sections, as well as the larger festival itself.
• Conducted media outreach and correspondence to secure maximum press coverage leading up to and through the festival.
• Vetted and credentialed media attending the festival and associated events.
• Coordinated with filmmaking teams and publicity agencies to ensure smooth red carpet events for films in designated sections.

• Led publicity efforts for films in the Spotlight and Midnight sections on the seasonal press team for the 2012 edition of the Sundance Film Festival.
• Coordinated talent attendance, ticket distribution, and asset collection with filmmakers and publicity agencies.
• Oversaw daily red carpet premieres and media events.
• Pitched media to secure coverage for films without distributors or outside PR representation.

• Led all publicity efforts for the startup film festival and programmed special events.
• Secured coverage for the inaugural festival in Wall Street Journal, Hollywood Reporter, Indiewire, New York Daily News, Village Voice, and Metro among others.
• Secured influential media participants for panels and programmed special events, such as the Operation Kino Live podcast recording and New York vs. Los Angeles film critic panel.

• Cut my teeth working on a wide array of publicity campaigns, from undistributed festival films to features being released by distributors ranging from 20th Century Fox, Focus Features, Magnolia Pictures, IFC Films, The Weinstein Company, and Miramax among others.
• Developed relationships with prominent figures and institutions in film and entertainment media in order to secure press coverage.
• Coordinated press junkets and red carpet events as part of larger publicity campaigns.
• Monitored and compiled press coverage throughout release campaigns.
• Administrative duties such as office management and assisting the company owner, among other things.

• Stereotypical cinephile that worked in a video store during college.
• One time a guy wanted to get me fired because I recommended The Rules of Attraction and he was mad about "all that gay stuff" (I think there's only like one scene where two guys kiss)